CEP · Customer Engagement Platform

CEP Platform — Full Design & Data Flow

① Segment Builder feeds ②③④ directly (they are parallel — ② does not drive ③④). Business lines enter three ways: A growth funnel · C in-app recommendation · B direct to Delivery. Behavior flows back through Analytics.

Business Lines 💰 Botim Money 🧩 Mini Program 💳 Credit Card ＋ more Mode C · In-app recommendation Mode A · Growth funnel (full pipeline) Mode B · Direct to Delivery (OTP / txn) CEP Platform 🗄️ Customer Data Platform 1 Segment Builder Defines WHO — outputs reusable audience segments feeds ②③④ directly 3 Personalize Experience Standalone · directly callable On-device · INBOUND (when the user opens the app) · Recommendations · Home banner · Feed · Cards · Pop-ups · Tab personalization Two entries: ① builder-direct ② direct call 2 Campaign & Journey [CEP] the orchestration brain · directly callable Decides WHEN / HOW to engage · One-off campaigns · Multi-step journeys (trigger · wait · branch) · A/B · frequency cap 4 Delivery [CEP] Standalone · OUTBOUND · directly callable Multi-channel · reach out to users SenderID + templates 💬 Botim msg 📱 SMS 🔔 Push ✉️ Email 📞 Open Call (smart call) Two entries: ① builder-direct ② direct call 📊 Analytics & Insight data segments — builder-direct to ②③④ request in-app recommendation directly direct to Delivery — fire on call (OTP / txn) behavioral feedback — refine audiences & strategy
Funnel & builder-direct flow Mode C → Personalize Mode B → Delivery Feedback loop