CEP · Customer Engagement Platform
CEP Platform — Full Design & Data Flow
②③④ are parallel modules , each driven directly by the Segment Builder (①) and each directly callable by business lines. Data底座 feeds the builder; behavior flows back through Analytics. Green = flow · grey dashed = feedback loop.
CEP Platform
Business Lines
💰 Botim Money 🧩 Mini Program 💳 Credit Card ＋ more
🗄️ Customer Data Platform
1
Segment Builder
THE BUILDER · drives ②③④ directly
Build & maintain audiences — attributes · behavior · realtime / batch · reusable segments
builder-direct · each module pulls segments on its own
2
Campaign & Journey
[CEP] · Mode A · directly callable
Orchestrate campaigns & journeys
· Campaign / Journey
· trigger · wait · branch
· A/B · frequency cap
3
Personalize
Mode C · directly callable
On-device in-app personalization
· Recommendations
· Home banner · Feed · Cards
· Tab personalization
4
Delivery
[CEP] · Mode B · directly callable
Multi-channel outbound reach
💬 Botim 📱 SMS 🔔 Push
✉️ Email 📞 Open Call
SenderID + templates
📊 Analytics & Insight
data
results
behavioral feedback — refine audiences & strategy